Shoot it like these.
These are 12 reels creators made for 31 Labels that performed well. Watch a few before you plan your shoot. Yours should feel the same: real, well styled, and focused on the outfit.
The 31 Labels reel formula
Every reel below follows roughly this order. You can change the style, the setting and the story, but keep these six beats.
Hook
Open with the occasion or a question. “Brunch date coming up?” Talk to camera, no slow intro.
Reveal
Show the outfit: off the hanger, out of the 31 Labels box, or a quick change.
Full look
A full-length shot, head to toe, so fit and length are clear.
Details
Get close on what makes it special: buttons, embroidery, ruching, fabric.
Style & move
Add the bag, heels or jewellery. Walk, twirl, turn so the fabric moves.
Say the brand
Say “31 Labels” out loud, tag @31labels and end on your favourite shot.
Swipe through the six beats
Pick a style. Make it yours.
Tap any reel to watch it full screen with sound, then swipe up for the next one. Each reel lists what to notice, so you know what we liked about it.
What you send us
Share everything in one Google Drive folder and send the link to your Delta Media contact. We review it before anything goes live.
In your Drive folder
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1 final edited reelWith captions and audio, ready to post. This is the version that goes on your Instagram as a collab with @31labels.
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1 clean versionThe same edit with no text on screen and no music, so we can use it in ads.
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All raw clipsEvery take you shot, unedited, including the close-ups and outfit details.
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3–5 still photosFull look plus a close-up of the details. Phone photos in good light are fine.
Specs
| Format | Vertical 9:16 |
|---|---|
| Resolution | 1080 × 1920 or higher |
| Length | 25–45 seconds |
| Light | Daylight, facing a window |
| Brand mention | Say “31 Labels” + tag @31labels |
| Before posting | Send the draft for approval |
Do
- Show the full outfit head to toe at least once.
- Shoot detail close-ups in sharp focus.
- Talk naturally, like you’re telling a friend about it.
- Keep the camera steady; use a tripod for full-length shots.
- Keep captions short and inside the safe area, away from the edges.
Skip
- Horizontal video or zoomed-in screen recordings.
- Heavy filters that change the colour of the outfit.
- Other brands’ logos or products in focus.
- Messy backgrounds or dim, yellow evening light indoors.
- Long intros before the outfit appears.
Not sure about your idea? Ask us first.
Reply to the Delta Media team member who sent you this link with your concept or a rough test clip. We’ll get back to you before you shoot.